FAQs

  1. How do you ensure the marketing material is compliant with FSRA and our dealer group?
    Advant client communications are subject to a rigorous compliance process that takes into consideration FSRA. The content is signed off by eight compliance teams from the larger dealer groups.

  2. Who writes the content for the client communications?
    Advant has an experienced team of financial journalists who write for publications such as The Australian and The Financial Review. Advant provides these journalists with a brief to write the articles as if “they are a financial adviser writing to their clients”.

  3. How flexible is Advant in terms of content and design?
    Our Premium range of products offers you complete flexibility. We can customise both content and design to suit your individual needs. Our Essentials range of products is subscription-based and does not allow for editorial flexibility.

  4. What is eRead?
    eRead is like an eBook, it allows your clients to read your client communication in an online flash format. As you can see from clicking on the link below, it also has an in-built "PDF" function, "print" function and "email a friend" function. This allows flexibility for clients to read your communication in the format and time of their choice. The "email a friend" function also allows your clients to easily forward the communication to friends, colleagues or family, which can also generate new leads for your business.


  5. What size businesses does Advant cater to?
    Our clients include both dealer groups and individual financial planning practices (small, medium and large).

  6. Can we use Advant for one-off projects?
    Yes of course! Advant offers a bespoke marketing and copywriting service for more particular client needs.